Brand & Identity
CLIENT
Shrot
TYPE OF CLIENT
Restaurants/ Cafe
CATEGORY
Logo, Branding & Identity
DURATION
1 Week
BRIEF
The client is embarking on a new business venture by launching a new restaurant. They seek a comprehensive branding package including a logo and brand identity to encapsulate the essence of their establishment. The brand aims to deliver a savory experience in the heart of the majestic Himalayas inspired by the untamed beauty of nature, drawing from elements such as the mountains, flowing rivers, and boundless expanse of the sky.
RESULT
The logo encapsulates the essence of the rugged peaks, flowing rivers, and endless expanse of the sky, all central elements of the restaurant's inspiration.
The space is visualised with rustic decor elements such as reclaimed wood furniture and plant greenery. The overall color palette chosen for the brand includes deep green shades- symbolizing the lush forests paired with cream or off-white for balance and versatility.
About Shrot
A haven for weary travellers and soul seekers alike – SHROT. Nestled in the serene embrace of the Himalayas, Shrot Kitchen is more than just a cafe—it's a sanctuary for the soul. Inspired by the raw beauty of mountains, river, and sky, our rustic interiors echo the earthy charm of nature.
The café's interiors reflect a harmonious fusion of natural elements and rustic charm. Weathered wooden furniture, and earthy hues evoke a sense of warmth and nostalgia, inviting guests to unwind and connect with the simplicity of mountain life.
The below images were a part of visualisation/ a mood board that captures the essence of captures the essence of the Himalayas, the elements of nature, rustic interiors, and the refreshing, nostalgic experience of "Shrot," offered by the brand.
